February 22, 2024

With photo, video and user-generated content opportunities, Instagram serves as a great social media platform to drive traffic and conversions. For example, a sportswear brand would likely face harsh competition from bigger, more established brands. However, by niching down to a specific type of product or sport, such as swimwear or running shoes, you may find it easier to position yourself in the market and invest more time and energy into your product. After you’ve honed your research and landed on a market, it’s time to build your product. Before you begin setting up an online store, be sure to have these steps completed. According to Top Design Firms, when asked what visual elements they value on an ecommerce website, 40% of customers said images, 39% said color and 21% said video. If that’s the case, then your business should prioritize taking high-quality product photography and choosing a color palette first, and then consider elements such as videos, typography, animation, etc.

Shipping can be one of the most complex considerations involved in running an ecommerce website. Between product weights, packaging costs, shipping destinations, carrier rates, and your potential profit per order, there are a lot of variables to juggle. This is what customers will see as they browse your store and what will help them find what they’re looking for in your catalog. Try to keep it short and use your product description or variants to surface other specific information or product options, such as colors or sizes. When choosing your ecommerce software, consider your current and future needs. Some platforms may be the best solution for today, but a powerful platform like Shopify can get you started quickly and support your future growth.

Seeing the outsized influence of online sales today, it’s hard to believe e-commerce is just over 40 years old. Instagram allows retailers to reach a wider audience and increase their sales through photo and video content. The marketing strategy for a company is often based on the type of consumer they are targeting. A company usually sells products to consumers at different phases of its journey. Optimizing and building a presence for the appropriate stage should be considered when creating a marketing strategy. One of the best features of social commerce is the ability to buy products directly through social media platforms. It allows users to purchase items without leaving the app, making it more convenient for many people.

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While e-commerce presents numerous opportunities, it also brings forth unique challenges for retailers. Overcoming these challenges requires strategic planning, investments in technology, and a customer-centric approach. All you need to set up Instagram Shopping is a Facebook business profile, which links your Facebook Shop to Instagram.

Niche products, on the other hand, are goods or services that serve specific customers and product categories. If your company is based in the U.S., compare pricing from the USPS, UPS and FedEx, as well as any other options near where you’re headquartered.

The global sales on the participating social media platforms alone reached $560 billion in 2020. Furthermore, a forecast on social commerce suggests an increase of $2.9 trillion by 2026. While reviews can be faked, it’s still helpful to look at the overall pattern of reviews from other customers when shopping online. Trusted review sites can give you a sense of how genuine a retailer is and what other customers think before you purchase. Legitimate retailers will usually have a contact number and physical address visible in either the header or footer. If you are not sure whether an online shop is genuine, one way to check is by copying and pasting their address details into a search engine to see if their location is verifiable.

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